LiveXLive entered into a binding Letter of Intent (LOI) last month to acquire artist and brand development company, Gramophone Media, Inc. “Our overall flywheel experience – listen, watch, attend, engage and transact – provides subscribers and free users an even more in-depth retail and shopping experience through Merchbar.” Robert Ellin, CEO and Chairman of LiveXLive, said: “With live music coming back strong and streaming continuing to be a part of festivals/concerts and events, our new partnership with Merchbar expands LiveXLive’s offering as a one-stop platform to buy merchandise and further support our artists.

“our new partnership with Merchbar expands LiveXLive’s offering as a one-stop platform to buy merchandise and further support our artists.” LiveXLive says that products featured in the store will include apparel, vinyl, CDs, collections, posters, accessories and lots more from artists across all genres – EDM, Pop, Rock, Hard Rock, R&B/Hip-Hop, Country and Jazz/Blues, as well as from Sports, TV and Movies and Broadway.

In its new partnership, LiveXLive joins the likes of Spotify and YouTube, who have both inked deals with Merchbar in the past.

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