'I just hope they don't deviate from what they are just to juice their revenue under the pressure of being public,' he said.

Will Margiloff, the CEO of the marketing technology firm IgnitionOne, said he didn't think direct-response ads fit Snapchat's nature - and that a sudden influx of such ads could make the platform less attractive to top marketers. Not everyone thinks that embracing a wider array of advertisers is in Snap's best interest. We've just got to keep showing people how Snap can really work for them and drive ROI.' You can also try searching for gay Snapchat groups on social media, which would give you a way to connect with other. If you have friends that are gay, they might be willing to add you to their Snapchat stories, which would give you a way to see who is interested in guys. 'I think the big issue with advertising over the next decade or so, frankly, is going to be education,' Snap CEO Evan Spiegel said. Finding gay guys on Snapchat can depend on your luck and who you know. It took a little while for direct-response brands like ParkWhiz and eBags to figure out Instagram, and now their ads are common on the app. The transition Snap will need to undergo is not unlike what Instagram experienced when it went from hand-selecting a limited number of ads that fit the app's photo-friendly aesthetic to opening its ad products to the masses, whether they ran pretty ads or not. Account icon An icon in the shape of a person's head and shoulders.

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